NIKE EOC
Bartle Bogle Hegarty Singapore approached us to create an awesome behind the scene campaign video for their close-door event. It aims is to launch and promote a personalised campaign for the bold and the free hosting various personal sessions for media and influences, igniting athletes' personal NIKEiD stories and athletes' personalised NIKEiD posts and amplifying local moments by promoting NIKEiD boots worn during tournamnents with live unboxing during AFF on Fox Sports. Creating various athletes' video journal as well as hosting rockstar charity run and auctioned a NIKEiD shoes valued at USD30K. Resulting a total demand for 1 million, 46m media reached, 0.48% conversion in Singapore and 282% increase in site visits, a tremendous success in this campaign.
NIKE GRADIENTS
CHAPTER BREAKERS
CAROUSEL + MONTAGE
ATHLETES'SHOTS
Agency:
Bartle Bogle Hegarty Singapore
Producer:
Leow Yuan Ming
Film Director:
Lawrence Ong
Content Director:
Bernard Tan
Art Director:
Chao Quan Choo
